Target women, stupid!
I’m still fascinated by Facebook. I’m not surprised over its reach. Observing what’s happening there it still reveals endless opportunities.
Take one example: viral marketing.
I noticed two interesting examples of above where my female friends on my list just started writing on their own messages on their Facebook walls. First example was quite shocking.
What would you say if you read dozen of messages written by your female friends like: “I like to do it on a kitchen table” or “I like to do it on my favorite sofa” or “I like to do it at the shower”.. When you pass through twentieth of such a message you stop suspecting your friends of being exhibitioners & perverts that day, there had to be a second bottom. And there was. Message that triggered it all was a campaign to push women to check their breast regularly to minimize risk of undiscovered breast cancer. They manifested to other women where they liked to check their breast in that context.
I had to do my investigation with my wife to realize that. No man I know knew about it. Clever but kind of obvious as we barely risk it.
Second campaign is quite fresh. I still not quite get it, I presume it’s about encouraging people to read maybe. Again only women on my contact list bought it.
I see several messages like: “And the sun was beautifulin the morning” or other rubbish nonsense with a comment of their own: “open a book, do not pick your favourite one, check page 52 and write 4th sentence on your Facebook wall”.
I saw similar viral nonsense over IMs in the past but totally random in its reach I believe.
Above two seem to be well crafted or there is a genuine thought behind it:
Women are the best target for viral marketing.
…At least considering on-line, social networking as the platform.